Google AdWords is an advertising service by Google for businesses wanting to increase their online presence quickly by displaying adverts (ads) on the Google search engine results pages. The AdWords program enables businesses to set a budget, only pay when people click the ads and can give you an instant Top 10 position (depending on what you set your budget at). The ad service is largely focused on keywords. By bidding a set price ‘per click’ you are able to effectively ‘buy’ yourself into the search results page, bypassing Google’s regular algorithm for ranking websites. Google AdWords is effectively a ‘paid shortcut’ to first page results on Google.