Digital Marketing has more often been conceived as marketing activities targeted for search Engine Rankings. Though its a part of the plan, but it cannot be the sole plan ever. There is so much that goes into a successful Internet marketing Campaign that by solely ranking keywords (SEO) on the first page, you are only undermine the power of Internet marketing as a sales catalyst. You might just be able to rank your keyword strings on the first page of Google and also get leads on it. But would leads support your business cycle? The undisputed truth is, every business is here to generate sales and profit, and leads are just the byproduct.