[NEWS] Lotusarts has a new look for 2017
lotusarts new look has arrived. Let us show you what it took to get here. And help you launch a brand you’ll love. Say hello to our new logo, designed by a lotusarts designer, in a lotusarts design contest. We know a logo is the cornerstone of a brand and is one (big) piece of what makes a brand.
It’s smart. It’s clean. It’s easy to work with. It’s well-designed, without being trendy or intimidating. It tells the world: lotusarts is where design lives. When we set out on this rebrand we knew one thing: we adore our designers and customers. That’s why our new look showcases the great designs our customers build their businesses with – and puts our designers’ work and individual style front and center.
We believe the design process should be fun. Having a business is hard work, but the design shouldn’t be. We want our designers and customers to enjoy the experience-design is supposed to be the fun part! Heck, we even made this fun infographic to help you critique our new logo.
The design is always changing. The design doesn’t get complacent. It evolves, changes and does the unexpected. We celebrate colors and embrace all kinds of visual styles. Our brand lets design be design.
We’re not the small company we once were. Which means rebranding entailed big risks. Like with any rebrand, it could have gone very wrong. But it didn’t go wrong. We got exactly what we were looking for. When you put an entire planet of designers to work for you, amazing things happen.
We now have a new identity that makes it easy to tell the world:
This is LOTUSARTS. And this is our brand.