[TECH] Introducing Instagram Business Tools
Instagram Business Tools are now available from within the Instagram app on your mobile device. Connect easily with customers through business profiles, learn about your followers and posts’ performance with insights, and potentially reach more customers by promoting your business directly from the app.
Business profiles showcase your industry information, business address and allow customers to get in touch with you. They can call, email or get directions to your business directly from the app. Once you’ve set up your business profile, you’ll have access to insights. This simple, mobile tool packages actionable information about people who are connected with your business in a visual and easy to understand format. By learning more about who your followers are and what posts they like, you can create more relevant content for them.
You’ll also be able to promote your business on Instagram using an existing post to target and potentially reach even more customers. To get started, visit the profile for your business’s Instagram on a mobile device, tap “Settings” then tap “Switch to business profile”.
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